Earl the Frog (later called “Max the Frog”) was an Xbox Live Arcade puzzle / action game that was in development in 2007 at Gamesmith. After a few months of thinking the team decided to go for a very easy and user-friendly gameplay.
The scenario came out of thinking about how to get into the female target-group. They thought about a princess.. and what does every princess need? A frog. And what does a frog need to do? Eeat of course. So they created the first concept for the game, in which a frog had to tidy up the place from flies to being able to survive until his princess finds him one day.
Around 1500 working hours of discussion, design & programming went into the project before its cancellation, as Microsoft was not interested to release it on XBLA. If you have access to an XNA Creators club membership, you can donwload a demo of Max The Frog from here, to play Max The Frog on your XBOX 360!
Thanks to Marc Bosch for the contribution!